Marketing & Brand Strategy Publications

2017

  1. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

2016

  1. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    December 2016 | Research Report

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

  2. Employees as Brand Ambassadors:The State of Employee Advocacy

    November 2016 | Research Report

    This SNCR 2020 article presents findings from the JEM 2016 State of Employee Advocacy Survey.

  3. Taking a Stand: How Corporations Speak Out on Social Issues

    September 2016 | Research Report

    This Giving Thoughts article considers the ways in which corporations weigh in on social issues such as discrimination, the environment, human rights, and access to quality education.

  4. Unlocking Value from Integrated Corporate Communications and Marketing

    September 2016 | Key Business Issues

    We look at the trend toward integrating corporate communications and marketing and consider the various ways that these two functions working together can contribute value to corporations.

  5. Unlocking Value from Integrated Corporate Communications and Marketing (CHRO Business Implications)

    September 2016 | Key Business Issues

    Human resources professionals might not know it, but they have an important role in the future of corporate communications and marketing. This overview explores how integrating these two functions could deliver big opportunities in HR.

  6. Unlocking Value from Integrated Corporate Communications and Marketing (CEO Business Implications)

    September 2016 | Key Business Issues

    CEOs have a crucial role to play in ensuring integrated corporate communications and marketing delivers on its potential to create value.

  7. Millennials and Social Commerce: Brands and Buy Buttons

    September 2016 | Research Report

    The first edition of the SNCR 2020 Series explores the use of buy buttons on social media.

  8. Conference Board Economics Watch® Emerging Markets View

    August 2016 | Economics Watch Reports

    Despite modest improvement in manufacturing, persistent overcapacity continues to weigh on emerging markets’ growth in 2016.

  9. Conference Board Economics Watch® European View

    August 2016 | Economics Watch Reports

    Reactions three months after the Brexit referendum show a higher than expected resilient Euro Area. Growth is sustained growth purchases of durable goods and constant improvements in labor market figures. How long will such dynamic hold?