Marketing & Communications Publications

2017

  1. Sustainability Practices 2017 Key Findings

    December 2017 | Research Report

    Third-party verification of the claims in sustainability reports is on the rise, which is helping investors make better-informed decisions about companies’ risks and opportunities. But companies could still be much more transparent. 

  2. Game Changers: Corporate Foundations in a Changing World

    December 2017 | Research Report

    "Game Changer" foundations are leading a potentially transformative shift in corporate philanthropy, one in which they strategically draw on the parent company’s mission, acumen, assets, and networks rather than simply writing checks.

     

  3. Blockchain Technology: The Marketing Value of Digital Permanence

    November 2017 | Research Report

    Blockchain technology has the potential to be transformational. For communications and marketing, this change could come sooner rather than later.

  4. Sustainability in the Mainstream: Why Investors Care and What it Means for Corporate Boards

    November 2017 | Director Notes

    Shareholder activism around ESG issues is less well-understood than the environmental and sustainability issues themselves.

  5. Driving Digital Transformation: Why Culture and Structure Matter/CEO Summary

    October 2017 | Key Business Issues

    Digital transformation means culture change. Read how L’Oréal, Travelex, Haier, GE, and other early adopters of digital transformation have cultivated risk-taking, experimentation, and openness to outsiders to stay ahead of new technologies and business models.

  6. State of Digital and Social Media Risk Management

    October 2017 | Research Report

    Although digital governance teams and Digital Centers of Excellence are becoming common oversight structures, most do not yet have fully optimized, managed, and resourced processes and programs to manage new and growing types of digital and social media risks.

  7. Environmental and Social Proposals in the 2017 Proxy Season

    October 2017 | Director Notes

    The volume of environmental and social proposals at Russell 3000 companies has consistently gone up in the past five years.

  8. China Center Quick Note: China's New Philanthropy Regulations Should Be Helpful for MNC Donors

    September 2017 | China Center Publications

    Despite legitimate concerns about tightening controls on civil society, China’s new philanthropic regulations portend important improvements to problems long plaguing corporate giving for foreign companies active in the country.

  9. Conference Board Economics Watch® United States View - Special on Hurricane Harvey

    September 2017 | Economics Watch Reports

    Special on Hurricane Harvey

  10. Culture and Digital Transformation: Case Studies from Travelex, L’Oréal, Haier, and GE

    August 2017 | Case Studies

    In these company profiles, Travelex, L’Oreal, Haier, and GE share how they have shifted their corporate cultures to embrace digital transformation.