Marketing & Communications Publications

Case Studies

  1. Culture and Digital Transformation: Case Studies from Travelex, L’Oréal, Haier, and GE

    August 2017 | Case Studies

    In these company profiles, Travelex, L’Oreal, Haier, and GE share how they have shifted their corporate cultures to embrace digital transformation. 

  2. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  3. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  4. Socially Minded: Voice of the C-suite: Rodger Pinney, CEO, United Grinding North America

    May 2017 | Case Studies

    In this Q&A, Rodger Pinney, CEO of United Grinding North America, discusses how his support for social media is propelling his company's vision for growth.

  5. Business Transformation and the Circular Economy: WASTE MANAGEMENT

    May 2017 | Case Studies

    Business transformation and circular economy initiatives at Waste Management

China Center Publications

  1. China Center Quick Note: China's New Philanthropy Regulations Should Be Helpful for MNC Donors

    September 2017 | China Center Publications

    Despite legitimate concerns about tightening controls on civil society, China’s new philanthropic regulations portend important improvements to problems long plaguing corporate giving for foreign companies active in the country.

  2. China Center Chart Dive: Mining Trump's China Tweets—Just 'Flash,' or Indicators of the New China Policy Ideology?

    February 2017 | China Center Publications

    Analyzing President Trump’s pre-inauguration Twitter statements on China may be one lens for assessing future policy directions.

  3. 2011 State of the Future: Future Arts, Media and Entertainment

    December 2011 | China Center Publications

    Music, media, and the arts remain powerful tools for bridging culture, sharing diverse values, and creating new visions for a more evolved and peaceful civilization.

Conference KeyNotes

  1. 18 Truths about Sustainability: Insights from the 16th Annual Sustainability Summit

    August 2017 | Conference KeyNotes

    Sustainability reporting needs to be built into everyday business activities, especially since it has become a tool to attract mainstream investors. 

  2. 25 Truths about Customer Experience: Insights from the 2017 Customer Experience Conference

    June 2017 | Conference KeyNotes

    The best way to provide a great customer experience is to stay on top of evolving customer needs and view disruption as a new way to please customers.