Marketing & Brand Strategy Publications

2016

  1. Unlocking Value from Integrated Corporate Communications and Marketing

    September 2016 | Key Business Issues

    We look at the trend toward integrating corporate communications and marketing and consider the various ways that these two functions working together can contribute value to corporations.

  2. Unlocking Value from Integrated Corporate Communications and Marketing (CHRO Business Implications)

    September 2016 | Key Business Issues

    Human resources professionals might not know it, but they have an important role in the future of corporate communications and marketing. This overview explores how integrating these two functions could deliver big opportunities in HR.

  3. Unlocking Value from Integrated Corporate Communications and Marketing (CEO Business Implications)

    September 2016 | Key Business Issues

    CEOs have a crucial role to play in ensuring integrated corporate communications and marketing delivers on its potential to create value.

  4. Conference Board Economics Watch® Emerging Markets View

    August 2016 | Economics Watch Reports

    Despite modest improvement in manufacturing, persistent overcapacity continues to weigh on emerging markets’ growth in 2016.

  5. Conference Board Economics Watch® European View

    August 2016 | Economics Watch Reports

    Reactions three months after the Brexit referendum show a higher than expected resilient Euro Area. Growth is sustained growth purchases of durable goods and constant improvements in labor market figures. How long will such dynamic hold?

  6. Conference Board Economics Watch® United States View

    August 2016 | Economics Watch Reports

    US economic expansion continues to disappoint.

  7. 25 Truths about Sustainability: Insights from the Sustainability Summit

    August 2016 | Conference KeyNotes

    There’s good and bad news in sustainability. Good: more businesses are taking sustainability seriously. Bad: for many, “growth” still means “selling more product.” The solution: sustainable innovations that also drive business growth.

  8. 25 Truths about Branding: Insights from the Annual Brand Conference

    July 2016 | Conference KeyNotes

    Brands are striving to amplify word of mouth in social media, keep their voice consistent across platforms, and ride the momentum of changes in the digital landscape.

  9. 25 Truths about Customer Experience

    April 2016 | Conference KeyNotes

    Both consumer-facing and B2B companies can offer stellar customer service by being the best place to work, creating exceptional experiences, and having a customer-first culture.

  10. Corporate Use of Social Media

    April 2016 | Director Notes

    Companies use social media to overcome a perceived lack of traditional media attention and improve their information environment, but this benefit is offset when investor-focused social media communications are disseminated by others.