Innovation Publications


  1. StraightTalk® Global Economic Outlook 2018: Back to the Old Normal?

    March 2018 | StraightTalk®

    What are the opportunities and challenges to businesses for sustaining growth beyond the current cyclical uptick? This StraightTalk® looks at how current growth may evolve and how C-Suite executives view the challenges ahead.

  2. C-Suite Challenge™ 2018: Reinventing the Organization for the Digital Age (Executive Summary)

    January 2018 | Key Business Issues

    As the global economy appears to have shaken off six years of stagnation, CEOs and C-Suite executives are increasingly acknowledging the need for radical reinvention.


  1. Rethinking Innovation Spending: What the data on intangible investment reveals

    December 2017 | Research Report

    Businesses around the world face a need to better quantify the financial impact of their innovation investments. But our research reveals that companies miss up to four-fifths of their spending on innovation, making any accurate calculation of return difficult. This report outlines a holistic approach for more accurate assessment of innovation spending.

  2. Insights from Highly Innovative Companies: Results from The Conference Board and InnovationOne Global State of Innovation Survey 2017

    November 2017 | Research Report

    High innovators think of innovation as a strategic imperative—not just as R&D. That’s just one of the highlights from The Conference Board and InnovationOne Global State of Innovation Survey 2017.

  3. Driving Digital Transformation: Why Culture and Structure Matter/CEO Summary

    October 2017 | Key Business Issues

    Digital transformation means culture change. Read how L’Oréal, Travelex, Haier, GE, and other early adopters of digital transformation have cultivated risk-taking, experimentation, and openness to outsiders to stay ahead of new technologies and business models.

  4. Innovation and Intangibles

    July 2017 | China Center Publications

    Intangible investment includes a wide array of spending, including expenditures toward human capital, scientific research, product research and development, market development, and organizational and management efficiency.

  5. Signposts of Innovation: A Review of Innovation Metrics

    May 2017 | Economics Program Working Paper Series

    This working paper gives an overview of approaches to innovation measurement and dives more deeply into the metrics which can help businesses to track, monitor, and assess innovation performance. The Signposts of Innovation framework includes technology, digitization, environmental and social sustainability, customer experience and branding, internal innovation networks, and external innovation ecosystems.

  6. Signposts of Innovation: Toward Better Innovation Metrics for Business—A Primer

    May 2017 | Key Business Issues

    Despite the importance of innovation, companies often lack a comprehensive framework to measure it. This report reviews approaches to measure innovation and presents a comprehensive, flexible framework to guide business decisions.

  7. Beyond Technology: Innovation in the Era of Digital Transformation

    January 2017 | Research Report

    The scarcity in the New Digital Economy is not the technology—it's the organizational mind-set to move beyond traditional approaches to innovation.

  8. New Business of Business: Innovating for a Better World

    January 2017 | Research Report

    Businesses today face three challenges: shareholder demands for growth, employee desire for meaningful work, and public expectations. This Giving Thoughts describes how firms are tackling these three challenges simultaneously.