Innovation Publications

2017

  1. Procurement at the Crossroads: How Digital Trends, Risks, and Value-Creating Opportunities Are Redefining the Role of Procurement in the Digital Age

    April 2017 | Research Report

    As technologies evolve, procurement’s added value will lie less in cost savings and more in strategic leadership. The future of procurement requires investing in critical competencies and key enablers to ensure competitive advantage in a digital age. 

  2. Introducing the Connected Spender: The Digital Consumer of the Future (Executive Summary)

    February 2017 | The Demand Institute

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending. Our research defines a new concept, “connected spenders,” that better enables companies to effectively reach consumers who are ready and able to spend on goods and services.

  3. CEO Challenge 2017: Leading through Risk, Disruption, and Transformation

    January 2017 | Key Business Issues

    The biggest challenges for CEOs in 2017 come from global volatility and unprecedented disruption. Leaders are coping by focusing on talent, culture, and fiscal discipline, according to our annual CEO survey.

  4. CEO Challenge 2017: Meeting the Customer Relationships/Corporate Brand and Reputation Challenge

    January 2017 | Key Business Issues

    Meeting the customer relationships/corporate brand and reputation challenge in 2017 is crucial for companies competing in today’s customer-centric, value-centric markets, say CEOs in our annual survey.

  5. CEO Challenge 2017: Meeting the Innovation and Digitization Challenge

    January 2017 | Key Business Issues

    The innovation and digitization challenge for businesses in 2017 is clear: getting up to speed. Most organizations lack the strategy and skills to leverage digital transformation, according to our annual survey of CEOs. 

  6. CEO Challenge 2017: Meeting the Sustainability Challenge

    January 2017 | Key Business Issues

    The sustainability challenge for businesses in 2017 is to embed sustainability into performance measurement and strategy and to recognize sustainability as a potential growth driver, say CEOs responding to our annual survey. 

  7. Beyond Technology: Innovation in the Era of Digital Transformation

    January 2017 | Research Report

    The scarcity in the New Digital Economy is not the technology—it's the organizational mind-set to move beyond traditional approaches to innovation.

  8. New Business of Business: Innovating for a Better World

    January 2017 | Research Report

    Businesses today face three challenges: shareholder demands for growth, employee desire for meaningful work, and public expectations. This Giving Thoughts describes how firms are tackling these three challenges simultaneously.

2016

  1. Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500

    December 2016 | Research Report

    This SNCR 2020 article examines the commonalities of Inc. 500 and Fortune 500 companies that have adopted Instagram.

  2. Modernizing Medicare

    October 2016 | Committee for Economic Development

    In this report on the future solvency of Medicare, the Committee for Economic Development proposes a policy that aims to maintain quality, “bend the cost curve,” and reduce the current unsustainable growth of costs under traditional Medicare.