Marketing & Communications Publications

2018

  1. Symptoms, Causes, and Solutions to Silicon Valley's Disinformation Problem

    April 2018 | Research Report

    This SNCR 2020 article sheds light on the root causes of the disinformation problem that is poisoning the infosphere.

  2. Driving Digital Transformation: What's the Role of HR? Executive Summary

    April 2018 | Key Business Issues

    This executive summary outlines what HR leaders must do to help their companies succeed in digital transformation, based on case studies of companies that have made digital transformation a strategic priority and conversations with many member companies.

  3. Digital Transformation: What's the Role of HR Case Study—Assurant

    April 2018 | Case Studies

    Assurant’s digital strategy had many components, including several that are central to HR: culture change, leadership development, organizational effectiveness, skill development, and change management. HR was involved from the get-go.

  4. Digital Transformation: What's the Role of HR Case Study—ING

    April 2018 | Case Studies

    As part of ING Group’s agile transformation, ING Belgium introduced new values, reassessed its talent supply, and trained employees in new ways of working.

  5. C-Suite Challenge™ 2018: ASEAN/China Edition

    April 2018 | Key Business Issues

    CEOs in both the ASEAN region and China are dedicated to the creation of innovative, customer-centric, and inclusive workplace environments within their organizations.

  6. Reviving Professional Development: A New Approach for Millennials

    March 2018 | Research Report

    This Giving Thoughts article explores an emerging model to help companies revive professional development, focused on purpose-driven, service-based leadership learning that also supports corporate social impact.

  7. Quarterly Earnings Guidance—A Corporate Relic?

    March 2018 | Director Notes

    The authors make the case against quarterly earnings guidance and offer a long-term investment road map for companies.

  8. 19 Truths about Communicating Employee Benefits: Insights from the 2018 Communicating Employee Benefits Symposium

    March 2018 | Conference KeyNotes

    How does your organization communicate employee benefits—and changes to benefits? Companies do best when they orchestrate various benefits and convey information about them with authenticity and through a central information hub.

  9. Engaging and Influencing External Stakeholders in Product Stewardship

    March 2018 | Council Perspectives

    Product stewardship leaders and their business counterparts are increasingly recognizing that engaging and influencing external stakeholders has become a core part of protecting a company’s societal “license to operate.”

  10. Corporate Communications Practices: Key Findings 2018 Edition

    February 2018 | Key Business Issues

    Companies are bolstering their corporate communications teams as business generally faces unprecedented low levels of trust. But are they modernizing the function to support the business in a data-driven world?