Strategic Workforce Planning Topics
Consumer Trends...Why People Shop Online
  • Authors:

    Lynn Franco

  • Publication Date:
    January 2004
  • Report Number:

Location, location, location may be the mantra of the real estate industry, but, when it comes to online retail, it seems to be mostly about price. A Consumer Internet Barometer survey of 10,000 households revealed that bargains are what drive the largest percentage of online purchases. Among online consumers who made a purchase in the last quarter of 2003, the greatest number did so because they found a better deal online than in a store.

Executive Action Report (4 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership