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Marketing & Brand Strategy Topics
E-mail Management and Distribution Tools—A Primer

Email management strategy helps companies meet customers’ expectations of service and security, and government regulatory expectations for discovery.Best practices for managing an organization’s customer email communications consist of four areas of focus:

  • Accuracy and consistency of customer responses
  • Meeting customer expectations of quick responses
  • Meeting legal requirements of data retention and accessibility
  • Security of customer communications

Executive Action Report (6 pgs)
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