The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
The Power of Marketing Innovation

How can companies leverage interactive marketing to build a competitive advantage? What innovative tools exist to help advance customer research methods? How can companies revive dormant customers? Based on presentations made at The Conference Board's 1998 Marketing Conference, this report examines such marketing topics as one-to-one marketing, customer survey saturation, and lost-customer recovery. Executives from Colgate-Palmolive, IBM, and Kodak, and business experts from consulting firms such as The Alexander Group, Copernicus, and Strategic Interactive Group and others share their marketing vision and experience.

Pricing
Research Report
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $295.00