The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
Managing Knowledge in the New Economy

This report defines the concept of knowledge management, describes how it may be utilized, and discusses its many benefits. Numerous case studies offer examples of industry-leading organizations that have chosen to undertake comprehensive knowledge-management programs. Generic criteria for gauging the success or failure of prospective projects are included, as is a short conclusion encapsulating lessons learned. Participating organizations included Ford, Chase Manhattan Bank, Boston College, Pillsbury and the World Bank. (28 pages)

Research Report
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $295.00