The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Managing Reputation with Image and Brands

One of the most important assets a company has cannot be found on any balance sheet, yet it can constitute more than 90 percent of a company’s value. Corporate image, reputation, and brands contribute to the bottom line in many ways – from attracting customers and investors to how successfully a company can weather a crisis. Executives at the U.S. and European Corporate Image conferences discussed how to leverage reputation through the use of distinctive images and brand, revitalize and reshape brands that have lost their impact, and extend the brand into new media, markets, and regions. Organizations represented at the conferences include: British Airways, Brooklyn Union, Cadillac, First Union Corporation, IBM, The New York Times, and WinStar Communications, among many others. (24 pages)

Pricing
Research Report
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $295.00