Creating Personal Emotional Connections with Employees and Customers: Insights from The 2014 Extending Your Brand to Employees Conference
Corporate Authorship TCB
Companies that manage to successfully engage their employees in the corporate brand pay attention to corporate culture, inspire their employees, communicate clearly, and understand that engagement is in the details. They don't hesitate to use tactics, from old-fashioned thank-you notes to the latest social media techniques, to get their message across.
This Conference KeyNotes summaries the discussions of senior executives in attendance of the Extending Your Brand to Employees Conference in New York in 2014.