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Marketing & Brand Strategy Topics
Surprise! Chinese Consumers Are Not Americans: Savio Chan takes a close look at buying behaviors in the Far East

To sell in China, you first have to realize that there’s a difference between selling in Shanghai and New York. In this Q&A, Savio Chan explains how businesses can better connect with Chinese consumers. For example, on Chinese traveling to the United States to shop: "What’s really interesting about them is that they will spend $99 to stay in a cheap hotel in New Jersey, but then when it comes to shopping, they will spend $7,000 in a shop on Fifth Avenue.… It’s because many Chinese will only spend on things that they can show off to other people.”

Pricing
The Conference Board Review (3 pgs)
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