Marketing & Brand Strategy Topics
The Conference Board CEO Challenge® 2014: ASEAN Edition

As with the global report, The Conference Board breaks down the challenges CEOs in the ASEAN region face and the strategies they employ to mitigate these challenges. Results show ASEAN CEOs seek strong business leadership that is able to drive change and not afraid to boldly innovate (even fail) in a performance-focused environment.

Regional CEOs see a renewed commitment to customers as key to driving enterprise growth, even in a slow global growth period. They recognize the importance of developing an engaged workforce and a diverse, accountable leadership team, while monitoring what many see as an increasing burden—government regulation.

Research Report (42 pgs)
Members: Sign in to see your special price (it may be complimentary!)
Non-Members: $395.00