Marketing & Brand Strategy Topics
Connect, Converse, Create: How Companies Can Generate Value through Internal Social Collaboration

Social collaboration refers not only to the social technology tools, but also to the behavior that is driving participation and usage of these tools. In the past, a company’s “stock of knowledge” could be monetized; now, it is the “flow of knowledge” that underwrites the future. The ability to transfer knowledge within an organization in its varied forms (e.g., facts, solutions, ideas, referrals, opinions) is now a strategic concern. Organizations need to “get great” at internal social collaboration (ISC) to solve new problems rapidly, accelerate innovation, get products and services to market faster, and outperform the competition.

Research Report (40 pgs)
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