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Marketing & Brand Strategy Topics
When Innovation Isn't: By pursuing breakthroughs less indiscriminately, we may just get more of them.
  • Publication Date:
    October 2013

Columnist Michael Raynor says that increasing corporate innovation is critical—and that "a big part of what's required is a new and much more clear-eyed analysis of what innovation is and how to best pursue it." The first problem, he argues, lies in the general enthusiasm for innovation, as companies attach all manner of initiatives to the innovation bandwagon without focusing on true breakthroughs.

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The Conference Board Review (2 pgs)
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