Marketing & Brand Strategy Topics
There's Still a Fortune at the Bottom of the Pyramid: Paul Polak explains why your survival may depend on whether you pick it up

In his book The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, social entrepreneur Paul Polak offers "a roadmap to entrepreneurs and existing businesses interested in the bottom billions as potential customers." This Q&A explores why CEOs who want to aim at $2-a-day customers must undergo a transformation in thinking, the importance of every company looking at those customers, and where C.K. Prahalad went wrong in his classic book The Fortune at the Bottom of the Pyramid.

The Conference Board Review (6 pgs)
Complimentary: Sign in or create an account to download.