The Link Between Brand Value and Sustainability
  • Authors:

    Bahar Gidwani

  • Publication Date:
    October 2013
  • Report Number:

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The most important drivers of the correlation between a company’s brand strength and its sustainability performance appear to be how well a company treats its employees and how wide-reaching its environmental policies are. That the correlation increases over time suggests that consumers have become more aware of corporate social responsibility and sustainability performance.

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