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Marketing & Brand Strategy Topics
China Center Quick Note: Protecting the “home team” -- the flagging and flogging of the foreign-invested dairy sector

Multinational consumer brands appear to be coming under attack from regulators and state-sponsored media—if not overtly, then at least with aggressive, “nonnational treatment.” Is this just a vestige of state support for domestic firms in the face of China’s ongoing structural slowdown? Or is it a harbinger of the closing of the “open door” era? Either way, senior management of companies with operations in China should focus on compliance and brand management.

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