Marketing & Brand Strategy Topics
The Conference Board Human Capital in Review™: Focus on Employee Engagement (Vol. 2, No. 1, 2013)

This publication explores hot topics within employee engagement research by providing actionable summaries of contemporary literature. The summaries in this issue discuss the following topics:

  • Incorrect engagement survey practices and ways to improve those tactics
  • The need for focusing on the engagement of the younger workforce
  • Increasing employee loyalty
  • Alternative approaches to improving engagement scores, like financial rewards and the use of social media


Human Capital in Review (16 pgs)
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