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Marketing & Brand Strategy Topics
The 2012 Senior Corporate Communication Management Conference KeyNotes Report

Since the communication department is integral to driving business, communications professionals need to understand the business side of the organization. While you may not need an MBA for the role, you do need to understand the business strategy, profit margins, how to read a balance sheet, and where the money comes from. You should also know the top business priorities for the CEO and the organization as whole. If something is a strategic priority for the company, it needs to be a priority for the communications department.

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Conference KeyNotes (8 pgs)
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