The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
Extending Your Brand to Employees Conference KeyNotes Report

Over the last two years, companies have become more focused on employer branding, but determining the one meaningful brand message to communicate remains a challenge. Companies contend with cynicism, inertia, and fatigue and struggle to make employees understand that the brand promise is not just another “nice to do” activity. Employees must be persuaded to be the ambassadors for the brand and encouraged to make decisions based on this mission. One way to do this is to focus on the unique qualities of the solutions or products the company offers.

Pricing
Conference KeyNotes (7 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership
)