Marketing & Brand Strategy Topics
Handling a Corporate Crisis

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In today’s climate, securities and financial firms are likely to face some enforcement proceedings that create a situation fraught with potential pitfalls. This Director Notes discusses 10 prescriptions for handling these situations well, including the importance of detailed advance planning, management of public statements, cooperation with the government, resisting the urge to discipline early, and, when the smoke clears, learning from the crisis.

Director Notes (11 pgs)
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