The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Strategic Workforce Planning Topics
Our Brands, Ourselves: The power of attachment
  • Publication Date:
    July 2012

Branding, marketing, and media are often misused in irresponsible and unsustainable ways—ways that overpromise on the value that can actually be delivered; ways that manipulate by appealing to our most shallow, image-driven vulnerabilities; and ways that define brands as substitutes for human relationships. That said, Laurence Vincent argues, brands can play a valuable role in our culture—and that those executives who have the privilege of guiding brands have a responsibility to understand the impact they can exert on a consumer’s individual identity.

Adapted from Brand Real: How Smart Companies Live Their Brand Promise
and Inspire Fierce Customer Loyalty.

Pricing
The Conference Board Review (9 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership
)