The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
The 2012 Customer Experience Leadership Conference KeyNotes Report

In an environment where it is possible to measure every facet of every customer interaction and communicate with customers instantaneously and continuously, companies are in danger of overlooking what actually makes for a good customer experience. The secret ingredient is still the personal touch. Even if that touch is enhanced by technology and grounded in statistical research, it still must be an authentic embodiment of a company’s character and values. In the end, today’s innovations simply bring companies back to the place where they started: the interaction between a front-line employee and a customer.

Pricing
Conference KeyNotes (9 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership
)