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Marketing & Brand Strategy Topics
Hopeless?
  • Publication Date:
    March 2009

In his book The Turnaround Kid: What I Learned Rescuing America’s Most Troubled Companies, CEO Steve Miller recounts how he helped to save companies such as Chrysler, Aetna, Waste Management, and Delphi Corp., where he served as CEO for more than two years. In this Q&A, he explores possibilities for the U.S. auto industry.

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