The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
Shotgun Blues

Innovation is no longer on layaway—it is an imperative for right now. The hard part is figuring out how. Executives looking to re-energize their innovation programs face two stark realities. First, after the cost-cutting and restructuring activities of the last twenty-four months, they have fewer resources and capabilities available to pursue new initiatives—as with everything else, they must achieve more with less. Second, when it comes to past innovation efforts, most remember—even if they’d rather not—that their success rates were dismally low. So as they try to carry on with tightened belts, they recognize that today’s innovation efforts must be more effective than ever before.

Check out the current issue and more at www.tcbreview.com!

Pricing
The Conference Board Review (6 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership
)