The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
What's Your Next Big Thing?

How does industry-changing innovation happen? Innovation occurs at the synchronized intersection of: 1) a meaningful insight or market need; 2) a new product, service, or business model that meets that need; and 3) communication that connects the two. Most companies successfully follow only one or two of the steps, causing their innovation efforts to fail. You need all three to be successful. And you will be a lot more successful, and waste far less money, if you take the steps in order.

Pricing
The Conference Board Review (5 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership
)