Marketing & Brand Strategy Topics
Sweat the Small Stuff to Improve Your Business Forecasts

The difficulties of forecasting today are magnified by all the big questions about the economy. Business leaders around the world, nervous about the still-anemic economic recovery as well as political deadlocks in the United States and Europe, complain of uncertainty. This Executive Action examines how three midsize companies are focusing more and more on the short term and on the indicators that matter most to their businesses, as they wait for the long-term clouds hanging over the economy to clear. It also details how the companies are learning to analyze and correct weaknesses in their forecasting procedures and act more swiftly to remove inaccuracies.

Executive Action Report (7 pgs)
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