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Marketing & Brand Strategy Topics
It's Not Just Your Children's Facebook Anymore

In a time when companies are rebounding, rebuilding, and looking to engineer business growth, ensuring their employees can communicate, connect, and share information efficiently is of fundamental importance. Luckily, the skills that many already possess from their personal use of social media can aid in doing this. Companies that use social media to improve knowledge transfer will see employees benefit from more informed thinking, better ideas, and big steps forward in innovation.

However, poorly planned social media initiatives can lead to confusion and disengagement. This report discusses some common knowledge transfer methods; types of knowledge; and steps in knowledge capture, transfer, and retrieval as well as how integrating a knowledge management program with enterprise-wide web 2.0 capabilities can benefit specific business processes.

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Executive Action Report (10 pgs)
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