The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
Marketing & Brand Strategy Topics
Competitive Intelligence: A Critical Tool for Innovation

Authored by: The Conference Board Council on Competitive Intelligence

The competitive advantage from innovative products and processes that once lasted years now dissolves in months. Understanding how your competitors are innovating; what they are working on; who and what are driving their innovation program, are all questions that Competitive Intelligence should be answering. Understanding how players in your industry approach innovation is a crucial step to building your own innovation plans. But this requires a wider horizon that looks at all elements of a competitor’s innovation process from patents to people to processes.

Member organizations can view the entire article by logging in and then clicking the download button on the right side of this page. If you are not a member and would like a copy please call Customer Service at 212 339 0345 (hours: 8:30 a.m.- 5:30 p.m. ET Monday-Friday) or e-mail at

Council Perspectives (4 pgs)
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Email us to learn more about membership