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Marketing & Brand Strategy Topics
Waddayaknow? Knowledge Management Can Be an Organization's Key to Survival

Managing knowledge assets effectively benefits mid-market companies in any economy; in tough times knowing how to collect, distill, and disseminate information can be what keeps companies one step ahead of the competition. This Executive Action report uses three case studies to build a business case for implementing KM, and provides tips for making KM work.

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Executive Action Report (10 pgs)
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Non-members: Not available
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