Marketing & Brand Strategy Topics
Preparedness in the Private Sector

No one standard for business preparedness has been widely adopted in the private sector, according to this survey of over 300 senior executives by The Conference Board. Voluntary certification processes established by law may present challenges for businesses seeking to comply. In general the study shows that a company’s level of preparedness was found to be proportional to the degree of risk it faces. Accordingly, preparedness was highest for financial services, energy and utilities, and information technology and telecommunications.

Research Report (31 pgs)
Complimentary: Sign in or create an account to download.