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Marketing & Brand Strategy Topics
Bridging the Logistical Divide: Integration of Poor Countries in Global Supply Chains

The growth of the larger world markets compounds the difficulties faced by countries in small and distant markets. Without improvement in the systems and infrastructures that support business growth, the least developed countries will continue to decline. Reaching beyond public sector resources by tapping into global buyers and sellers as a resource could help them improve their Logistics Performance Index (LPI). Global companies that are functioning profitably in these logistically challenged environments offer these valuable lessons about technology and skills transfer, brand equity to trump costs, and public-private partnerships.

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Executive Action Report (7 pgs)
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