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Marketing & Brand Strategy Topics
Managing for a Carbon-Concerned Future
A Decision-Making Framework

Greenhouse gases are big news, and not only for environmentalists. Concern about both the economic and environmental impact of greenhouse gases is making carbon emissions an important issue for most U.S. companies. Carbon management poses both risks – regulatory, business, and reputational – and opportunities – cost savings, reputation enhancement, and market potential for new products and energy sources. Deciding to engage in carbon management involves consideration of risk assessment, stakeholders (both customers and employees), policy, and overall competition. Companies should then evaluate potential tools and protocols. Ongoing carbon management requires strategic communication and continual modification.

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Research Report (67 pgs)
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Non-Members: $695.00