Marketing & Brand Strategy Topics
Toward a Framework for Supply Chain Leadership

In a national economy, companies usually work within a set of well-established laws, regulations, and norms, but in the global economy, companies often face a confusing array of expectations. Supply chain management focuses on optimizing value and quality; supply chain leadership (SCL) adds social responsibility. SCL provides companies with a lever they can press to meet needs and drive benefits to the communities they affect. The report outlines SCL core elements, catalysts, management, guiding principles, codes of conduct, and performance monitoring and evaluation.


Executive Action Report (11 pgs)
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