Marketing & Brand Strategy Topics
The Challenge of Meeting Public Expectations on Sustainable Development

For industries perceived to be a risk to health, safety, and the environment—like oil, chemicals, biotechnology, and food—meeting public expectations can be daunting. Public fears can influence the regulatory framework and the marketplace. Many companies are responding to stakeholder concerns. In the EU, the chemical industry is contributing to the development of a new legislative system. Nutreco is developing joint programs with stakeholders. BP is funding independent advisory panels to help it ensure it properly addresses impacts of its energy developments. These companies and others suggest that businesses should be more open in their dealings with stakeholders.

Executive Action Report (8 pgs)
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