Marketing & Brand Strategy Topics
Preparing for the Worst: A Guide to Business Continuity Planning for Mid-Markets

Creating a disaster survival plan need not be an overwhelming task for smaller companies. Business continuity management (BCM) offers smaller and mid-sized companies a compact process for anticipating and responding to business interruptions. By addressing the spectrum of threats, management can identify acceptable risks and design ways to mitigate unacceptable risks. The biggest mistake companies make with regard to continuity planning is not doing it. Discussions of catastrophic events often seem remote and abstract to managers preoccupied with achieving business results. That’s one reason it may be best first deal with smaller events that can disrupt everyday operations.


Executive Action Report (9 pgs)
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