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Marketing & Brand Strategy Topics
Making It in Manufacturing: Becoming Lean to Compete Globally

Mid-size companies share several practices that help them keep at least some operations in the United States while staying competitive in a global market. These approaches include:

  • developing a unique product or competence that allows for growth;
  •  building a process within your business that allows them to make a better product;
  •  investing in capital equipment;
  • building an organization centered on learning and value generation;
  • making education and training your mantra;
  • being nimble; and
  • investing in technology that breaks down walls.

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Executive Action Report (7 pgs)
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