How a company manages energy—especially carbon—is not just about lower fuel bills. In an age of increasing consumption and scarcity, energy management affects a company’s business opportunities and risks, positioning, product development, and reputation. If energy isn’t evaluated in every business decision a company makes, the company hasn’t achieved a truly strategic approach to energy management. Such an approach involves assessing energy needs and inventory and designing, evaluating, and implementing policy to match them. Companies that follow this road map understand how energy relates to their business model and bottom line and can realize tangible rewards.