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Next-Generation HR: Agile HR at JTI

HR transformation at JTI is part of a larger business transformation initiated in 2018 by the third-largest tobacco company. To keep ahead of changing customer requirements, spur product innovation, and build a sustainable business, JTI prioritized greater strategic and operating agility. Much of the transformation is about rethinking the roles of the global headquarter and regional/market divisions, scaling up global business services, and developing a new set of capabilities and culture. The company’s hybrid operating model has been changed to achieve more crisp accountabilities. The global center is entirely responsible for strategy formulation, while the five regional divisions focus on implementing global strategy.

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Marion Devine

Senior Human Capital Researcher, Europe
The Conference Board

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