Consumer Preferences Survey Shows How Ethnic Identities Reflect in Purchases of Travel, Health Care, and Other Services
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Multicultural Consumer

Consumer Preferences Survey Shows How Ethnic Identities Reflect in Purchases of Travel, Health Care, and Other Services


May 05, 2022 | Report

Our survey of 2,000 US consumers with Asian, Black/African-American, Hispanic/Latino, and White (Non-Hispanic) heritage shows that looking at consumer preferences and behaviors through the lens of ethnic origins can provide valuable, and sometimes unexpected, insights for marketers for positioning and targeting strategies.

 


AUTHOR

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board


Report

How Race Affects Consumer Reactions to Recession

While many consumers perceive something amiss about the US economy, their perceptions differ somewhat by race/ethnicity and income.

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