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Consumer Preferences Survey Shows How Ethnic Identities Reflect in Purchases of Travel, Health Care, and Other Services
May 05, 2022 | Report
Our survey of 2,000 US consumers with Asian, Black/African-American, Hispanic/Latino, and White (Non-Hispanic) heritage shows that looking at consumer preferences and behaviors through the lens of ethnic origins can provide valuable, and sometimes unexpected, insights for marketers for positioning and targeting strategies.
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