Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.Donate
Corporate philanthropy is increasingly aligned with business strategy, and evaluating a company’s performance or value often now includes evaluating its social impact. The better you can measure the social impact of your philanthropy, the more your message resonates with business partners, clients, and employees. But what does effective impact measurement mean in practice? This Strategic Overview sheds light on how measuring true social impact—not simply counting donations and the number of people reached—can solidify your company’s brand, helping you expand into new markets, build a pipeline for future talent, and shore up employee engagement in an increasingly competitive labor market.