Framing Social Impact Measurement

Corporate philanthropy is increasingly aligned with business strategy, and evaluating a company’s performance or value often now includes evaluating its social impact. The better you can measure the social impact of your philanthropy, the more your message resonates with business partners, clients, and employees. But what does effective impact measurement mean in practice? This Strategic Overview sheds light on how measuring true social impact—not simply counting donations and the number of people reached—can solidify your company’s brand, helping you expand into new markets, build a pipeline for future talent, and shore up employee engagement in an increasingly competitive labor market.

Explore our full portfolio of thought leadership on social impact measurement here.

AUTHOR

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

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