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Unlocking Value from Integrated Corporate Communications and Marketing


September 2016 | Research Report

The growing complexity of business in the era of digitization and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. This report analyzes the trend toward integration of these two functions. It identifies some of the benefits that integration offers, assesses how companies can achieve those benefits, and considers the role of the integrated corporate communications and marketing function in pursuing digital transformation.

Explore our full portfolio on Integrated Communications and Marketing.



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AUTHOR

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Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

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Alex Parkinson

Communications Institute Co-Leader

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