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Staying Ahead of Change and Preparing for 2020: Insights from the 2015 Corporate Brand and Reputation Conference

November 2015 | Conference KeyNotes

Building a brand is more challenging than ever because consumers have unlimited choice and are well informed. Therefore, the role of marketing is changing dramatically. The marketing team needs to be data savvy and think of itself as a newsroom that presents engaging and entertaining content that also helps customers solve problems. It also needs to form an ecosystem with the customer service and sales teams to help provide the best customer experience possible.

Our Expert

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Alex Parkinson

Communications Institute Co-Leader



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