Realizing the Full Potential of Digital Transformation: Three Areas of Focus
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Realizing the Full Potential of Digital Transformation: Three Areas of Focus


June 30, 2020 | Report

This research aims to help businesses achieve superior digital transformation outcomes with efficient and effective adoption of digital technologies. Toward this end, we interviewed executives from 14 companies across the US and Europe. From the interviews, we developed three insights on successful digital transformation: (1) Digital transformation must be integrated within the business strategy. (2) Digital transformation is most impactful when it leads to business model innovation, fully leveraging the opportunities the new digital economy introduces. (3) Measuring and managing digital transformation requires a multifaceted approach.


AUTHORS

Xiaohui (Janet)Hao, PhD

Former Senior Economist
The Conference Board

SeanHicks

Consultant
Boston Consulting Group (BCG)

CharlesPopper

Co-Program Director, CIO Business Council
The Conference Board

ChanderVelu

Senior Fellow
The Conference Board


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