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Realizing the Full Potential of Digital Transformation: Three Areas of Focus


June 2020 | Research Report

This research aims to help businesses achieve superior digital transformation outcomes with efficient and effective adoption of digital technologies. Toward this end, we interviewed executives from 14 companies across the US and Europe. From the interviews, we developed three insights on successful digital transformation: (1) Digital transformation must be integrated within the business strategy. (2) Digital transformation is most impactful when it leads to business model innovation, fully leveraging the opportunities the new digital economy introduces. (3) Measuring and managing digital transformation requires a multifaceted approach.


AUTHORS

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Xiaohui (Janet) Hao, PhD

Senior Economist
The Conference Board

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Sean Hicks

Consultant
Boston Consulting Group (BCG)

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Charles Popper

Co-Program Director, CIO Business Council
The Conference Board

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Chander Velu

Senior Fellow
The Conference Board


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Our Experts

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Rita Shor

Co-Leader Innovation & Digital Transformation Institute

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John Metselaar

Co-Leader Innovation & Digital Transformation Institute, and

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