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Innovation Culture and Brand: Measuring Intangibles That Drive Financial Outcomes


June 2018 | Research Report

New research from The Conference Board and Tenet Partners reveals that companies with a strong culture of innovation are viewed more favorably and seen as having greater investment potential, among other favorable outcomes. Companies with the greatest culture of innovation scores also had the highest earnings per share, the biggest dividends, and higher cash flow multiples. Perception of a company’s innovation culture is a double-edged sword: low scores for culture of innovation go hand in hand with further erosion of other scores, like favorability and investment potential. High scores are associated with stronger brands.


AUTHORS

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Dr. James Gregory

Senior Fellow
The Conference Board

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Ronald K. Satterfield, PhD

Instructor
University of South Florida

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Brad Puckey

Partner and Director
CoreBrand® Analytics, Tenet Partners


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