The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 


Useful and Emerging Practices of Highly Innovative Organizations in the Digital Era

When The Conference Board asked CEOs globally to think about how the world would look in 2025, they said innovation remains an essential priority. And for good reason: highly innovative companies have higher growth and higher profits than less or noninnovative ones; moreover, their stock market performance shows it.[1]

But how do CEOs determine whether the company is sufficiently innovative? Signposts of Innovation, a measurement framework The Conference Board has developed, stresses that measuring, tracking, and ultimately managing innovation performance and its success require a holistic view of innovation, which we define as:

A process that results in the creation and use of a new or significantly improved product or service; production or operating process; way of attracting customers by enhancing their experience; and organizational practice, work design, human capital competency, or use of resources that creates value.

To provide more clarity on the emerging practices of highly innovative organizations and to uncover their methodologies, technologies, and habits, The Conference Board and InnovationOne partnered in 2019 to field our second Global State of Innovation survey of organizational leaders at the manager level and above from North America, Europe, and Asia.


To get complimentary access to this publication click "Read more" to sign in or create an account.



Victor Assad

Strategic Human Resources Consulting
Managing Partner


Ataman Ozyildirim

Senior Director, Economics and Global Research Chair
The Conference Board

Hao, Janet_cropped.jpg

Xiaohui (Janet) Hao, PhD

Senior Economist
The Conference Board


C. Brooke Dobni, PhD

Edwards School of Business


Ed Colby

Managing Partner



Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.