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Determining the Business Impact of Employee Engagement

October 2018 | Research Report

Considering the resources organizations spend on engagement programs and the powerful impact engagement can have on an organization, many leaders and HR decision makers want to ensure that their current offerings are making an impact. But crafting a compelling business case for engagement is a complex task. This report focuses on how organizations calculate the business impact, or even return on investment (ROI), of their employee engagement initiatives. We conducted a comprehensive literature review and interviewed human capital executives at three highly engaging organizations that are measuring the impact of their engagement initiatives: General Motors, Royal Bank of Scotland, and Teleperformance.



Amanda Popiela

Researcher, Human Capital
The Conference Board


Patti P. Phillips, PhD

Distinguished Principal Research Fellow
The Conference Board
President & CEO
ROI Institute, Inc.

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Our Experts

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Rebecca L. Ray, PhD

Executive Vice President, Human Capital


Amy Lui Abel, PhD

Vice President, Human Capital Research