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Location Matters: Where America Is Moving

January 2015 | The Demand Institute

Nearly half of all American households plan to move at some point in the future. While some will move for a larger or nicer home, or perhaps to purchase a home for the first time, three out of every four movers report that a location consideration is a reason for moving. While our world has become more connected, and distance seems to matter less, when it comes to our homes, at least, location seems to matter as much as ever. So, what are people moving closer to, or further from? And where will they go? We answer those questions, and more, in this report.




Jeremy Burbank

Vice President
The Demand Institute and Nielsen


Louise Keely

Executive Vice President



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